Programmatic Ads
Reach the right people, in the right places, at the right time with programmatic advertising. Scale awareness and conversions across premium placements such as various websites, apps, audio, video, and connected TV (CTV).
Why Should I Invest In Programmatic Ads?
Programmatic advertising is a powerful push-based method to get your brand in front of audiences who may not yet know you beyond just social ads. By “push”, we mean your ads can be delivered proactively to audiences based on signals like interests, behaviours, browsing intent, and contextual relevance, even if they’re not actively searching for you in that moment. Compared to social ads, programmatic lets you reach audiences on high-impact placements (websites, apps, streaming, audio, and CTV) using automation and real-time bidding while still being strategic and highly controlled. With the right setup, it’s an efficient way to grow visibility, drive qualified traffic, and build a remarketing engine that supports conversion across your funnel.
When Should I Invest In Programmatic Ads?
If any of the following apply to you, Programmatic Advertising may be an excellent way to achieve your goals:
I have a healthy marketing budget and I’m looking for more dynamic ways of advertising
I’m looking to scale my customer acquisition beyond social channels and search engines
I’m looking to build brand awareness with broader reach and frequency control
I’m interested in targeting audiences by intent, context, and first/third-party data signals
I’m interested in developing an always-on pipeline through remarketing across web, video, audio, and CTV
Programmatic Campaigns Designed for Strategic Growth
Programmatic advertising isn’t about showing up everywhere — it’s about showing up in the right places with intention.
We focus on campaigns that are:
Data-informed and goal-driven
Aligned with your brand voice and visuals
Targeted with precision
Optimized continuously for performance
Built to support both awareness and conversion
Whether you’re expanding into new markets or increasing visibility in competitive spaces, we create campaigns that support sustainable results.
Our Programmatic Advertising Process
1. Audience & Campaign Strategy
We begin by understanding your goals, customer journey, and the audiences you want to reach.
2. Platform & Placement Planning
We determine the best programmatic channels, formats, and placements for maximum impact.
3. Creative Development & Messaging
We ensure your ads are visually strong, brand-consistent, and designed to capture attention quickly.
4. Optimization & Performance Reporting
We monitor campaigns in real time, adjusting targeting, placements, and creative for better ROI over time.
Programmatic Advertising Service Inclusions
Work with Rêveur’s experts for hassle-free programmatic execution through full management across planning, setup, optimization, and reporting. Dependent on your scope of work, the following service inclusions may apply:
Programmatic Strategy & Brainstorming with Founders
Full Setup of Your Ad Account / DSP (aside from your billing details)
Audience Research & Targeting Plan (prospecting + remarketing)
Placement & Inventory Strategy (open exchange + curated deals where relevant)
Creative Guidance (formats, specs, messaging angles, iteration plan)
Tracking & Measurement Implementation (GA4 + conversion tracking)
Brand Safety & Quality Controls (blocklists, category exclusions, verification approach)
Frequency Capping & Reach Management (so you don’t over-serve ads)
Sprint Testing for 6 weeks (creative + audience + placement experiments)
Regular & Continued Ongoing Optimizations
Enhanced Monthly Reporting & Looker Dashboards
Continued Education on Metrics & Benchmarks (so you know what “good” looks like)
Monthly Connect Call
Add-ons:
Option to add additional campaign types (Video, Audio, CTV, High-impact display)
Expansion into new markets / regions (quoted based on scope)
Curated inventory packages / private marketplace support (when applicable)
*Please note: ad budgets are are not included in our fee and depending on DSPs minimums may be required & applicable taxes & service fees may apply.
Meet The Co-Founders
Alex & Irah
Having collectively almost two decade of experience in marketing across various industries, Alex and Irah wanted to bring their expertise to small & midsized businesses.
Alex has advised and counselled startups from scratch to global expansion. Having specialized in the D2C space, Alex possesses extensive experience in E-Commerce & CPG brands alongside proven experience in health & wellness, media, beauty, early tech startup industries, and more. Her focus is on delivering 360 degree marketing strategy for owned & earned media.
Irah has consulted, freelanced and worked in Marketing for global businesses across real estate, e-commerce, B2B/SaaS, mobile apps, media, beauty, health and wellness and more. Her focus is exploring and scaling growth marketing & acquisition channels through paid media and mixed media.
Our Co-Founders work collaboratively on your account to maximize your strategy effectiveness and output.
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