How to: Improving Your Website User Experience

A website's user-friendliness has to do with more than just design. It’s great for your website to be attractive, but user-friendliness goes beyond that. If you want to increase sales from your website, you have to consider user experience and learn how to make your website more user-friendly. We’ll show you some steps you can take to achieve this below.

How to Make Your Website More User-Friendly

Visitors love it when a website is easy to navigate. The user experience of your website can keep visitors longer and nudge them to take action so that they become paying customers. Here are some of the ways you can improve your website user experience. 

Optimize for speed

Waiting for a site to load is one of web users' most frustrating web experiences. With the surge of handheld mobile devices, many web users will likely do something else while trying to access your website. If the site takes forever to load, these users move to your competitors. Not only does a slow loading site make a terrible user experience, but it also negatively affects you, the business owner.

Use white space effectively

White space is the empty "white" space around your content. Unless your site uses a theme with a different background color, your white space is the empty white-colored space on your pages. Using white space effectively does not equal choking information together. Doing this makes it harder for your visitors to process the information on your pages which in itself is bad UX.

Using white space effectively creates a breathable design where your site's content is not choked but has enough empty space around them, making it easy for your visitors to read through your site.

Wield the power of images

Whether it's a blog post or an About Us page, images make your content more exciting and less suffocating for your visitors. Imagine a long block of text with no image and one divided into reasonable chunks with accompanying pictures.

When using images within your site, ensure they fit the message you are trying to convey. Infographics are a great way to engage your audience and pass information in a way that feels “less stressful." For pages like About Us, images of team members and simple graphics of what your business does makes for a perfect user experience.

Rethink your site navigation

Think of your website as an unfamiliar land where your visitors find themselves. How are they supposed to find their way without a detailed map? Your navigation menus are this detailed map. Just as a slow loading speed will make users abort the effort to access your site, a poor or nonexistent navigation menu will make them exit faster. Make your menus clear, visible, and functional. Ensure your site logo takes visitors back to the homepage from anywhere on your site.

Don’t be too pushy

It can be annoying to a user to find too many pop-ups throwing offers they don't want at them. Such elements of design that display without a user's consent should be kept to their barest minimum. The key is to make your website visitors feel at home and not to annoy them. When asking for email addresses, ask for minimal information.

Technically, websites are built for the people who visit them and not for you, the webmaster. With no visitors to your site, your website is as good as a dinosaur in extinction. Learn to understand your audience and do things that please them, not annoy them. This is the whole purpose of UX – to provide meaningful and relevant experiences to users.

At Reveur Marketing, we can help you implement custom-designed changes to your website that improves its user experience.