Basic Things You Should Know About SEO
SEO marketing is essential for any business. It covers optimizing your website to attract visitors and turning them into customers. As a small business owner, there are basic things you should know about SEO so that you are better able to convert new leads.
Things to know about SEO
Whether you are a beginner or an experienced business owner, here are some things to remember about SEO marketing.
SEO isn’t all about content and keywords
While unique and quality content is required, these two are just a part of what makes SEO work. An effective SEO strategy goes beyond content and keywords. SEO is short for Search Engine Optimization. To truly optimize a site for search engines and improve your SEO marketing, there are many actions you must take.
SEO involves everything from a wonderful design to a fast load time. When you think of search engine optimization, mobile friendliness, user-friendliness, and search bot friendliness should come to mind. Even so, never put the bot above your users. Let your site be created for your users, not for search bots.
Optimizing your site for mobile devices is simply taking the necessary actions to ensure it is accessible and functional to mobile users. User-friendliness comprises a good loading speed, good design, and web elements that work when a user clicks.
Making your site search bot friendly includes everything from keywords to link building. With the right keywords, search engines know when they should display your content on their results page. When your site has backlinks from authoritative websites, search engines learn to trust and see your site as an expert in the field. There are also other things that form part of search engine optimization, such as meta descriptions, tags, and images. You need to take an overall approach when considering SEO marketing for your business.
On-page vs. Off-page SEO
On-page SEO is simply SEO practices and techniques you use on your website to optimize it for search engines. On-page SEO is totally under your control. On-page SEO includes some of the methods mentioned above, such as good design, speed optimization, mobile friendliness, and better user experience. The quality of the content you upload also falls under this SEO branch. Whatever you can do on your site to make it rank better on search engines falls under On-page SEO.
Off-page SEO, on the other hand, are strategies and SEO practices that are done around the web to promote your website. Think backlinks, social media, directories, and even mentions of your business that did not link back to your site. Think of off-page SEO as a reference on other parts of the web to your website.
Both On-page and Off-page SEO strategies work together to make your website rank better on search engine result pages. On-page and Off-page strategies are what make up SEO. You shouldn’t decide to do one and leave the other. Implementing them both is what makes a good SEO strategy.
White hat vs. Black hat SEO
If you’re into movies, then you need no explanation to know that white hat and black hat refer to two groups of people – the good and the bad guys, respectively. In the world of SEO, the white hatters follow the rules set by search engines like Google, while the black hatters do not.
White hat SEO is simply all the standard and proper SEO techniques. Black hat SEO, on the other hand, are unethical techniques used by some webmasters to improve their SEO ranking. Search engines frown at black hat SEO, so you should never try the black hat method.
SEO marketing might initially feel overwhelming, but it can get more manageable when you know the basic tips to implement. We have shown you some things to know about SEO in this post. If you need professional help to create an SEO marketing strategy that works for your business, our experts at Rêveur Marketing can offer you a game-changing consultation.
